Helping Hands.

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The last couple of weeks have been a bit rough for us west coasters, with fires ravaging our communities and smoky air keeping our Northern CA and Oregon friends indoors. Our thoughts remain with the heroic first responders battling the fires on the front lines, the Napa and Sonoma Communities who have lost so much and those working behind the scenes to support them as well as provide aid to displaced residents.

 These days, it seems like just when we get used to one “new normal,” a different challenge arises. That’s where resiliency can work some serious magic on our outlook and approach to all aspects of life. We LOVE seeing how the spirit of resiliency is manifesting itself in our industry. 

If you are looking for a way to help those impacted by the fires on the west coast, these are some of the non-profit organizations you can donate to:

  • American Red Cross provides support and resources to those affected by the western wildfires, among other disasters worldwide. (Specify “Western Wildfires” on the donation form.)

  • California Fire Foundation provides emotional and financial assistance to families of fallen firefighters, firefighters and the communities they protect.

  • Baby2Baby is sending emergency supplies to displaced families and is raising funds and collecting items to help children impacted by this unprecedented fire season.